With the iPhone’s popularity growing every company out there are trying to think of ways to get in onto the platform and hype. Some of these companies deliver their online services to the iPhone and others used their custom developed iPhone application simply as an advertising tool. The latter are the ones that fail and turns out to be a waste of resources to create.
Now fashion brands are jumping onto the bandwagon with DKNY and Gucci each creating their own iPhone application to promote their respective clothing lines. The former actually trying to offer advice to its users on the Cozy wrap in its iPhone app. Now Kipling is trying to get in on the hype with its Kweather iPhone application. Kipling’s application displays the local temperature, which is not that accurate (not sure of its source), and a built in function to help locate the closest Kipling outlet.
Although all these applications are free, I believe only the biggest fanboy of the respective brands will download these application as they really do not offer too much for the average iPhone user.
I think companies should take the necessary time to analyze the added value of their iPhone application and all associated Use Cases before spending the efforts and resources to create an iPhone application.





The organization of the information presented in the application is very intuitive. One can search the content based on a particular mission or scan through the image and video libraries. While scanning through either of these libraries, one can search using keywords or filter the images and videos by source of the videos.
The Google Reader web client on the iPhone is not bad, it is one of the better web applications from Google aside from GMail. May be that is why there are very few iPhone client made for Google Reader.
Over the years many Twitter clients had come and gone on various mobile phone platforms: iPhone, Blackberry, Android, etc.. Some great ones like 
I had always praised the talents of Hong Kong iPhone development community. The iPhone application, 
I had always praised the talents of Hong Kong iPhone development community. The iPhone application, 


If you are a golfer and you own an iPhone or iPod Touch, then 
