After beating CNN (Ted Turner) to the 1 million follower mark on Twitter, Ashton Kutcher; or @aplusk as he is known on Twitter, this evening (US CST) pulled a guerilla marketing stunt in Atlanta, Georgia, USA, during a massive Tweetup in front of the CNN building.
Kutcher and his wife, Demi Moore @MrsKutcher, tweeted about the event and brought over 2000+ viewers to the live stream on UStream.tv.
Has this stunt achieve anything? Publicity for Ashton Kutcher? Publicity for Kutcher’s company Katalyst Films? Kutcher once explained the meaning of his handle “aplusk”, as “A+” is the highest rating at Katalyst. Did this bring any attention to Malaria Foundation International? Often the true intentions of guerilla marketing is hard to pin point. Sometimes it will have unexpected consequences and results.
Guerilla marketing is not a new concept but execution by celebrities like Kutcher is. Will more celebs adopt this approach? We will need more understanding law enforcements for that to happen.
Ever since I started using TweetDeck this past January, as my desktop Twitter client, it had been my client of choice and I wished there is a similar client on my iPhone.
Just a quick description of why TweetDeck is not a normal Twitter client. It has the standard functions to allow users to see @Replies and DMs (Direct Message), perform operations to Follow and Unfollow people. The additional function that TweetDeck has, which most other clients don’t (except for the recently introduced desktop client Seesmic Desktop), is it ability to allow users to create Groups to manage the 100s or 1000s of messages (tweets) from the people you’re following. This problem is worsten when you are following 100s or more people (peeps). On average, as of this writing, there are over 2 million tweets a day posted onto the Twitter network. Without the use of clients like TweetDeck it is not practical to follow more than a 100 peeps.
Continue reading “Reveiw: TweetStack on iPhone”
I found another mashup web site/service; I purposely avoided the term Web2.0, called PeopleBrowsr.
This site is currently brave enough to be in “open” alpha release of their site. With a recent interview from Scoble caused their membership to skyrocketed.
This site is doing what many who participate in online social networks had wanted for quite some time, plus many more. The coolest things about the site is its ability to ad-hoc’ly open up individual’s lifestreams.
Continue reading “Review: PeopleBrowsr”