I to come to aware of the iPhone/iPad app, HoloToy [iTunes link]. It is classified as Entertainment in the iTunes App Store.
There are a total of ten (10) screens: Fish Tank, Scarab Attack, HoloBall, HoloBot, Cornell Box, The Impossible Triangle, Planet Earth, The Moon, Mars, Jupiter. I guess the developer will refer to these as “toys”. Only two of the ten screens are games: “Scarab Attack” and “HoloBall”, the rest are 3D images where the user can change the point of view by tilting the iPhone or iPad, or animate the object in some way by tapping the screen.