After I published the Open Letter to Smartone-Vodafone in April, I thought Smartone-Vodafone (SMV) finally understands the needs of its subscribers when they released the new tariff plans for the iPad in July.
When the dust is finally settled I finds out SMV still doesn’t understand what subscriber needs.
SMV restricts the availability of micro-SIM cards to only certain tariff plans; plans that SMV believes iPad or iPhone 4 users should be using. Even though SMV now have large quantities of micro-SIM cards. SMV sales representatives say their back-office system explicitly restricts activations of certain tariff plans for micro-SIM and others with min-SIM.
Aside from the SIM type restrictions the tariff plans are also restricted to particular devices that SMV believes the tariff plans should be used with.
Just to compete with other Hong Kong mobile carriers SMV follows with its own pre-paid no contract roaming tariff plans, but these plans are restricted to Internet browsing and Email access.
Why is SMV still trying to dictate how we use the tariff plans we subscribe to? I can understand having these restrictions on limited tariff plans or if micro-SIM supplies are very low. For unlimited local data there should not be either of the above restrictions.
Speaking of “unlimited data…”, in many of the tariff plans designed for the iOS device, SMV explicitly restricts these so call “unlimited data” to Internet browsing and checking emails, and do not include traffic from apps on the iOS device. Do they know that majority of the people who uses the iPad spend majority of their times within Internet enabled apps rather than the browser (Mobile Safari) or email app (Mail)? So a warning to subscribers, you need to read the small print and choose the plans that is most suitable to your usage of the iPad or iPhone.
Of all the carriers in Hong Kong I thought SMV was the only one that is open minded enough to “think different” (think outside the box) but from these actions they appear not.
[Updated: August 18, 13:20]
As suggested by the reader, Art, I will clarify a few of the points in my post.
When I say, “restricts the availability of micro-SIM cards to only certain tariff plans…” I am referring to SMV not allowing certain tariff plans to be issued with a micro-SIM. These plans are the Mobile Broadband: Power 3, Power 8 and Power 28, subscribers are not allow to request the issue of micro-SIM cards with these plans.
When I say, “tariff plans are also restricted to particular devices…”, SMV is preventing the HKD198 iPad plan from being used on any other device other than the iPad.