Advertising Tactics

Apparently Apple and Microsoft have took on the tactics that Coca Cola vs. Pepsi, and McDonald’s vs. Burger King used back in the 80’s.

To be fair the first shot over the bow with their “Get a Mac” TVCs. Microsoft this year decided to spend USD300 millions on an advertising campaign to savage the poor image of Windows, brought on by the negative press towards its latest version of Windows named “Vista”.


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Emoticons for Life

Some of you may not heard of the term “Lifestreaming”, but it is the term coined to refer to the streaming of ones daily and often hourly events to followers.

Currently the more popular Lifestream networks are: Twitter, Pownce, Jaiku and Plurk. All of these services impose the same 140 characters limit to each message. This originated from the ability to use SMS to post to these services, and SMS message has a 140 characters limit.

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